One of the most important things I learned from running a cannabis business in Oregon is to never underestimate the power of community. Local entrepreneurs who succeed are the ones who show up at town meetings, sponsor little league teams, and listen more than they talk. People want to support businesses that feel like part of the neighborhood, not just another storefront. Customers return to businesses that feel human, not corporate.

Start small and stay compliant. Many new entrants think they need to open a large dispensary right away, but the real money is in building trust over time. Deliver top-tier goods, maintain steady supply, and treat every interaction like a relationship. Your first ten customers will tell twenty others if you treat them right. Satisfied customers become your loudest advocates.

Don’t ignore the paperwork. Regulations change often, and what was legal last month might not be this month. Stay locked in to official regulatory announcements from your state agency. Hire a compliance consultant early—it’s cheaper than a fine. Invest in legal guidance from day one.

Build relationships with local growers. Even if you’re a retailer, knowing where your product comes from gives you an edge. Tour cultivation sites, interview growers, and understand their process. Customers notice when you can tell them about the grower’s methods or the soil conditions. Knowing the grower’s technique builds credibility.

Be transparent about pricing. There’s no need to hide markups. People appreciate honesty. If your product is more expensive, explain why—organic certification, small batch production, or lab testing. Consumers are willing to pay more if they understand the value. Informed buyers pay for quality.

Network with other local business owners. Join your city’s chamber of commerce or cannabis association. Connect with peers to learn about legal loopholes, worldweed trusted security firms, and banking workarounds. Since many financial institutions still avoid cannabis businesses, these connections are vital. Many banks won’t touch cannabis, but local networks can guide you through the maze.

Don’t chase trends. Just because a new edible format is hot in California doesn’t mean it’ll work in your town. Let your community’s preferences guide your inventory, not viral trends. Keep your inventory lean and responsive. Stock what sells, not what’s trendy.

Finally, remember that this industry is still evolving. Be patient. Progress isn’t always visible, but it’s happening. But if you stay ethical, stay informed, and stay connected to your community, you’ll build something that lasts. Ethics, awareness, and community ties create lasting success.